About the Design of the “Jeezy The Snowman” T-Shirt
This shirt is a savvy marketing strategy by Jeezy to promote his debut album, Let’s Get It: Thug Motivation 101, in 2005. Jeezy’s brand created a notorious black-patterned T-shirt featuring an ugly white snowman embellished on the chest.
As Jeezy frequently sported the T-shirt, it swiftly became a must-have for fans and a staple in school hallways nationwide.
In an interview, Jeezy reminisced when he realized his Snowman T-shirt had become a cultural phenomenon.
Managers realized that the snowman was not just a fun and cute character you’d see in a winter yard but also a clever nod to cocaine. Despite numerous schools imposing bans, it didn’t diminish the impact of the Snowman icon, which remains hugely popular in public schools nationwide — one of the most iconic merchandise items in hip-hop to date.
Product Detail
Brand: TheKingShirts
Fit: Unisex
Category: Music T Shirt